Blog

Notes from building for Indian businesses

What we learn shipping software, SaaS and AI — written for founders and operators, not just developers.

Business Automation

Why Indian SMEs outgrow spreadsheets — and what to build instead

Spreadsheets are where every business starts and where growing businesses quietly lose money. Here's the moment to switch, and what to build first.

18 Jun 2026 · 6 min read

We built RecruitAI and tested every AI hiring idea on real agency workflows. Parsing and matching earn their keep — a few hyped features don't.

30 May 2026 · 7 min read

Engineering

WordPress is familiar; Next.js is faster, safer and cheaper to run. A plain-language comparison for business owners choosing a platform.

12 May 2026 · 5 min read

MSME

Udyam done? Here's the practical order of digital moves for Indian MSMEs — from web presence to ONDC and government marketplace opportunities.

20 Apr 2026 · 8 min read

SaaS

Most first-time SaaS founders scope v3 and call it an MVP. Here's the cutting framework we use before writing a line of code.

28 Mar 2026 · 6 min read

Guides

₹5,000 templates to ₹5 lakh platforms — an honest breakdown of what you get at each price band and where the hidden costs live.

2 Mar 2026 · 7 min read

Newsletter

Software strategy, AI that works, and MSME digital opportunities — for founders and operators.